If you are like most bustling e-commerce sites, you are always looking for fresh holiday offers to entice your customers. The holidays provide a great opportunity to promote a new product or discount your customer’s favorite product. Here’s a simple list of holiday offer to test with your audience.
Remember to test text, imagery, the actual offer and other media elements. A/B test tag lines, subject lines, button placements and use the winners to gain the best traffic to lead and lead to sale conversion rates. I hope you find a few you have never tried before! Happy Holidays!
- Coupons – Be sure to test the percentage off amount, list the offer limitations and expiration dates!
- Discounted offers – discounts of 10 or 20%, half off specials
- Volume discount offers – “Buy three get 30% off!”
- Buy one get one free offers- go BOGO crazy!
- Refer a friend,(to the site, to the product) gain a 20% discount
- “Feature us on your blog and get product for free” Bloggers will post your offer for free or for a fee, sometimes they will take a free sample as payment.
- Reward first time buyers with “January” coupons
- Free shipping – is still a highly desired shopping feature, but be careful to count the cost of this offer.
- Free shipping on select items
- “Women’s gifts day” offer that links to the women’s gifts area of your site
- “Men’s gifts day” offer that links to the men’s gifts area of your site
- “Shop for Kids” day on your site
- Offer a free trial of your product or service
- Free gift wrapping
- Review a product, receive special sale access
- Create a “romantic gifts” section on your site
- Add a page to your site that lists ideas for the “hard to buy for” and promote it with banners, email marketing and a blog post
- “One day only” sales
- Final days of shopping, “blow out” sales
- Discounted discontinued items sale
- Offer bundled packages of your best selling items at a special price
- Offer priority access to special parts of your site, to customers who purchase certain items
- 12 days of Christmas email offers – one email offer a day, for the last 12 shopping days!
- Buy one get 2nd item for $1.99
- Free Milk and Cookies package with purchase
These are just a short list of the many possibilities – be as creative as you can offering your loyal customers a reason to become even more loyal to your brand and products. Consider posting a new special offer daily from now until December 24th to motivate your visitors to return daily! Have fun with it and enjoy the new visitors, clicks and sales!